About. The longer version.
The details behind the home page. Where I have worked, what I work with, and how to work with me.
Ten years in paid media. The path behind it.
Eight figures in USD ad spend managed, across 27+ industries. Agencies and companies are not named here.
- 2008EconomicsA degree in economic sciences, specialised in marketing. The lens behind every budget decision since.
- 2012DubaiPR, events and marketing for luxury hospitality and pharmaceutical brands, including a hotel pre-opening.
- 2016Paid advertisingPaid search and paid social become the core of the work.
- 2018LondonAgency side. Many client accounts at once, across paid search and paid social.
- 2020Hong KongIn-house. Advertising, data and forecasting across international markets, with quarterly reviews for the leadership team.
- NowCluj-Napoca, remoteWorking remotely with clients through DAFE Digital, a Google Partner. Google, Meta, LinkedIn and Microsoft Ads for online stores and B2B companies.
Client work. Through DAFE Digital.
Paid advertising and performance marketing on Google, Microsoft, Meta and LinkedIn. I handle every account myself.
Where I work. The platforms, and the data behind them.
The advertising platforms I work in, and the tools I use to check what they report. Plus my own AI-based tools for research and writing.
Advertising
- Google Ads
- Meta Ads
- LinkedIn Ads
- Microsoft Advertising
Measurement
- Google Analytics 4
- Google Tag Manager
- Consent Mode v2
- Meta Conversions API
Data
- BigQuery
- SQL
- Python
- SPSS
- Data Studio
- Power BI
How I can help. Seminars, workshops and talks.
I am a certified trainer, accredited by the National Qualifications Authority (ANC).