The orders are coming in. The margin isn't following.
Eight diagnostics covering every place e-commerce revenue leaks before it reaches profit. Know what is actually limiting the business before you scale it.
Sound familiar?
Common situations from e-commerce brands spending on paid media.
You're not building a business. You're bankrolling one.
The dashboard is designed to make things look fine. Advertising return holds. Spend is stable. Orders are coming in. Meanwhile the margin is eroding, the wrong buyers are clicking, and your competitors are being recommended by AI tools you didn't know existed. None of it triggers an alert.
They found the store. They didn't buy.
70% of shoppers who add to cart never complete the order. That gap lives on the product page, in the checkout flow, in the trust signals that aren't there.
Wrong searches. Right budget spent.
Your product titles decide who Shopping and PMax show your ads to, not your bids. If the feed is off, you're paying for clicks from people who were never going to buy.
Orders up. Profit not following.
Returns, fulfilment costs, platform fees, and refunds compound into something the advertising dashboard doesn't show. Most stores find out at the end of the quarter, after they've already scaled the loss.
Someone managing your campaigns is accountable for execution. These diagnostics are accountable for whether the commercial foundation holds: is the page converting, is the spend reaching buyers who actually buy, is the acquisition cost sustainable at your margin. Those questions sit outside day-to-day management and rarely get answered unless someone is specifically looking for them.
“We started from zero on Google Ads and Meta Ads. Within a week results were coming in. Sales grew consistently and demand became larger than we could deliver. You don't see her, but you definitely feel her in the sales numbers.”
Right fit. Wrong fit.
This is for you if
- ✓You're running paid advertising for e-commerce and spend is not connecting to profit
- ✓Revenue is coming in but margin isn't following
- ✓You're scaling spend and want to know the model holds first
- ✓The advertising platform says you're profitable but the business doesn't confirm it
- ✓Competitors appear in AI shopping results and you don't
Not for you if
- ✕You're not running any paid media yet
- ✕Under 50 orders a month, not enough data to diagnose
- ✕Looking for someone to manage campaigns, not audit them
- ✕Want a one-size-fits-all fix without a structured review
Eight audits. Each one solves a specific e-commerce problem.
Each diagnostic targets a specific constraint. Not sure which one fits? Use the guide below.
Traffic is coming in but sales aren't following
→ Landing Page Audit
Paying for clicks from people who don't buy
→ Product Feed Optimization
Spend is up but margin isn't improving
→ Digital Economic Review
Competitors appear in AI results and you don't
→ AI-Ready Catalog Audit
Landing Page Audit
Traffic is coming. Sales aren't. Find out exactly what's stopping the conversion.
- ✓Where conversions are lost
- ✓What's creating friction
- ✓What to fix first
Product Feed Optimization
Your Shopping ads are reaching the wrong people. Fix the mismatch and start paying for clicks that actually buy.
- ✓Which products reach the wrong buyers
- ✓What to rewrite and why
- ✓Suppressed products recovered
AI-Ready Catalog Audit
AI tools are sending buyers to your competitors. Find out exactly why, and stop it.
- ✓Why AI platforms can't find you
- ✓What's broken and where
- ✓What to fix first
Google Ads Account Audit
Spend is going up. Results aren't. Find out where the budget is going and what to fix first.
- ✓Where budget is wasted
- ✓What's costing without converting
- ✓What to fix first
Digital Economic Review
The dashboard looks fine. The bank account tells a different story. Find out what each sale is actually costing you.
- ✓What each customer actually costs you
- ✓Which channels are profitable
- ✓Whether the model can scale
Agentic Storefront Optimization
Your store is invisible to AI shopping agents. Get found, get recommended, get the sale.
- ✓Products visible to AI agents
- ✓Data structured for recommendations
- ✓Feed attributes enriched
Customer Feedback Analysis
Your customers have already told you what's wrong. Find the pattern before it costs you another quarter.
- ✓Sentiment breakdown by theme
- ✓What's driving satisfaction and friction
- ✓Strategic recommendations
Voice of Customer
You're writing in your language. Your customers use different words. Find out what they actually say, and use it.
- ✓The words your buyers actually use
- ✓What stops them from buying
- ✓Where to use it
Competitor Intelligence
Your competitors are winning comparisons you don't know are happening. Find out how, and flip it.
- ✓Where competitors are weak
- ✓How to position against them
- ✓Ads brief ready to run
Simple. Fixed price. No ongoing commitment.
Pick the audit
Choose the diagnostic that matches your current constraint. Start with the landing page if you're unsure.
Submit your details
URL, conversion goal, and any relevant context. Most submissions take under 5 minutes.
Receive your report
Scored report with prioritized findings delivered in 3–7 business days. Fixed price, no retainer.
Know what to fix first
Every report includes a prioritized action list. Implement it yourself or bring me in to help.
Pick the audit
Choose the diagnostic that matches your current constraint. Start with the landing page if you're unsure.
Submit your details
URL, conversion goal, and any relevant context. Most submissions take under 5 minutes.
Receive your report
Scored report with prioritized findings delivered in 3–7 business days. Fixed price, no retainer.
Know what to fix first
Every report includes a prioritized action list. Implement it yourself or bring me in to help.
Before you start.
If you're running paid traffic to a landing page, start with the Landing Page Audit. It's the fastest way to identify conversion blockers and the lowest-friction entry point. If your Shopping campaigns are underperforming, the Product Feed Optimization is often higher leverage.
For the Landing Page Audit, no. It's based on your public-facing page. For the Google Ads Audit and Digital Economic Review, read-only account access is required. I'll confirm what's needed when you submit.
Yes. Many clients start with the Landing Page Audit and add the Product Feed or Google Ads Audit after seeing the first report. Reach out and I'll scope a combined package.
Campaign management and commercial diagnosis are different questions. Someone running the campaigns is accountable for execution. These diagnostics are accountable for whether the underlying economics hold: is the page converting, is the feed reaching the right buyers, is the acquisition cost sustainable at the current margin. Those questions sit outside the day-to-day and rarely get answered unless someone is specifically looking for them.
You receive the report and act on it yourself, or we discuss implementation. Some clients hire me for ongoing paid media management. Others use the audit as a standalone deliverable. No commitment either way.
You already know something isn't working. Find out exactly what.
Start with the Landing Page Audit, the fastest way to identify what's blocking conversions. Fixed price, delivered in 3–5 days.