Your Google Ads budget is leaving. Find out where.
Most accounts I audit have 20–30% of spend going to searches with zero conversion evidence. A structured account review that finds exactly where yours is going, and what to fix first. Delivered in 5–7 days.
0+
Years connecting Google Ads to commercial results
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Audit categories
$2k–$30k+
Monthly spend range
5–7 days
Delivery
What is a Google Ads audit?
A Google Ads audit — sometimes called a PPC audit — is a structured review of an advertising account to identify where budget is being wasted, which campaigns are underperforming, and what structural issues are suppressing results. It covers campaign architecture, search intent alignment, keyword and match type analysis, budget allocation, and conversion tracking accuracy, then delivers a prioritised list of fixes with clear commercial justification for each.
The spend is going out. The results aren't coming back.
What business owners say when the account isn't doing what it should.
The account reports look fine. The business numbers don't.
Google Ads is designed to report on what happens inside the platform, not what it's doing to your business. That gap is where budget disappears. A structured audit finds what the platform reports don't show.
Spend going up doesn't mean results are going up.
Google Ads optimizes for the metric you give it, not the result you want. Budget increases often go into the same broken campaigns at higher volume. More spend on a structural problem produces more of the same problem.
Smart Bidding hides what's actually happening.
Automated bidding makes accounts look efficient at the surface. What it doesn't show: which segments are dragging performance, where the automation is learning from bad data, and why efficiency metrics are improving while margin isn't.
The account can look healthy while the business isn't.
Platform metrics green across the board and revenue is flat. Platform metrics measure platform activity, not commercial return. The gap between the two is where the real problem lives.
Right fit. Wrong fit.
This is for you if
- ✓Spending $2,000+ per month on Google Ads
- ✓Performance is inconsistent or declining
- ✓Budget has increased but results haven't
- ✓You want an independent view before scaling spend
- ✓The platform reports look fine but the business numbers don't agree
Not for you if
- ✕No active Google Ads campaigns running
- ✕Spending under $2,000 per month
- ✕Looking for someone to manage the account going forward
- ✕Want general marketing strategy, not account-specific findings
Not a dashboard screenshot with comments.
vs. the account reviewing itself
An agency reviewing its own account has a conflict of interest that's structural, not personal. This audit is independent. The finding is whatever the account shows, including what's been missed.
vs. automated audit tools
Automated tools flag what they're programmed to flag. They don't understand your business, your margins, or what 'performing' actually means for the business. This audit is built on commercial context, not platform defaults.
vs. asking whoever manages the account to look at it
The person managing the account is incentivised to report it as healthy. That's not cynicism, it's the structure of the relationship. An independent review has no stake in the conclusion.
Six categories. Every finding ranked by impact.
Structured account review covering campaign logic, spend efficiency, search intent, automation, and creative alignment. Every finding connected to a commercial consequence.
Delivered in 5–7 business days. If you don't find at least 3 things worth acting on, full refund, no questions asked.
Google Ads Account Audit
You go from not knowing where the budget goes to having a prioritized list of exactly what to fix, and what changing each thing will do to performance.
What a finding looks like
68% of spend is in broad match campaigns with no negative keyword list active. The top 20 search terms triggering ads include 7 with no purchase intent. These terms account for 31% of total spend with 0 conversions in 90 days.
Fix
Add the 7 identified terms as negatives immediately. Move top-converting search terms to exact match campaigns with controlled budgets. Estimated waste recovery: 25–30% of current monthly spend.
Example from a real audit. Details anonymized.
How your campaigns, ad groups, and match types are organized, and where the structure is actively working against performance.
You work directly with me. Not a team, not a junior.
Adela Mincea
Marketing Economist
I work with businesses that spend on Google Ads but can't see it in the numbers. 13+ years across international markets, finding where acquisition cost is hiding in the account and what the platform reports aren't telling you.
- Google Ads certified, 13+ years of active account management
- Commercial economics background, audits connect to commercial results, not just platform metrics
- Accounts from $1k to $100k+ monthly spend
- Search, Shopping, PMax, Display, and YouTube
- Multi-market and multi-currency accounts
- Budget waste identification and spend efficiency
- Search intent and match type strategy
- Smart Bidding and automation review
- Marketing economics and acquisition cost analysis
Simple process. Clear output. No back-and-forth.
You share account access
Read-only access to Google Ads. I'll confirm what's needed when you submit.
Confirm scope and payment
Payment link sent the same day. Work starts on confirmation.
Structured account review
Full audit across all six categories. Not automated, every finding is reviewed and interpreted.
You get the report
Scored findings with prioritized fix roadmap in 5–7 business days.
You share account access
Read-only access to Google Ads. I'll confirm what's needed when you submit.
Confirm scope and payment
Payment link sent the same day. Work starts on confirmation.
Structured account review
Full audit across all six categories. Not automated, every finding is reviewed and interpreted.
You get the report
Scored findings with prioritized fix roadmap in 5–7 business days.
Choose the level of detail you need.
Lite
The full audit delivered as a scored report. You read it, you act on it.
- ✓Campaign structure review
- ✓Budget waste analysis
- ✓Search intent audit
- ✓Bidding & automation review
- ✓Creative & message alignment
- ✓Prioritized fix roadmap
- ✓Delivered in 5–7 business days
Standard
The audit plus a 30-minute call where I tell you which fix to do first and why. The report finds the problems. The call tells you where to start.
- ✓Everything in Lite
- ✓30-minute walkthrough call
- ✓Live Q&A on findings
- ✓Prioritized action plan for your team
- ✓Recording of the call
Full
The audit plus hands-on implementation of the top 3 structural fixes identified.
- ✓Everything in Standard
- ✓Implementation of top 3 fixes
- ✓Negative keyword list built and applied
- ✓Campaign restructure where needed
- ✓30-day follow-up check
All prices in USD. One-time payment. No retainer, no surprises.
Common questions.
Read-only access to your Google Ads account. If you're running Shopping or PMax, Merchant Center read access is helpful. I'll confirm exactly what's needed when you submit.
Yes. Most accounts I review are managed by agencies or in-house teams. The audit is independent, the findings reflect what the account shows, not what anyone has reported about it.
Search, Shopping, Performance Max, Display, YouTube, and Demand Gen. The audit covers all active campaign types in the account.
For meaningful analysis I need at least 90 days of data and $2,000+ monthly spend. Newer or smaller accounts may not have enough signal for a full audit, contact me first if you're unsure.
Each finding includes: what the issue is, what it's costing you, the specific fix, and the expected impact. Structured to be actioned directly by you, your team, or your agency.
Yes. A PPC audit and a Google Ads audit refer to the same thing. This audit covers your Google Ads account specifically — Search, Shopping, Performance Max, Display, YouTube, and Demand Gen.
If you don't find at least 3 things worth acting on, full refund, no questions asked.
Your Google Ads account already has the answer. Let's find it.
Share your account details below. I'll review and send a payment link within 24 hours.
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