Google Ads Consultant
An independent Google Ads consultant who reads your account through the lens of margin, not just clicks. Structured audits, economic reviews, and management for businesses ready to question what their spend is actually doing.
A Google Ads consultant who happens to be a marketing economist
Most Google Ads consultants come from inside the platform. They know how Smart Bidding works, how to structure campaigns, what match types do, how Performance Max behaves. That knowledge matters. It is also not the work that decides whether your spend is making the business money.
I came to Google Ads from economics first, paid media second. The analysis I run on your account isn't only "is this campaign performing?" It's "is this campaign generating margin at the spend level you're planning, and does the measurement reflect commercial reality?"
That's the difference between a Google Ads specialist and a marketing economist who is also a Google Ads consultant. You get both layers in one engagement.
Three ways to work together
Most clients start with one of the audits, then decide whether to bring me on for ongoing management once the diagnostic is clear. Fixed pricing on the diagnostics; ongoing scope quoted after the audit.
Google Ads Audit
A structured account audit covering campaign structure, budget waste, search intent quality, bidding logic, creative alignment, and a prioritized fix roadmap. Walk-through call included.
See what it covers →Digital Economic Review
Goes one layer above the channel: acquisition cost by channel against actual margin, advertising return stability, and a scaling verdict. The economist's read on whether the acquisition model holds.
See what it covers →Ongoing management
If the audit identifies fixes worth implementing under ongoing management, I take the account on as a retainer. Pricing is engagement-specific and discussed after the audit, not before.
Discuss your account →When to hire a Google Ads consultant
- You've increased budget but the results haven't scaled with it. The account is absorbing more spend without producing proportionally more output.
- The advertising dashboard looks fine but the business numbers don't. The blended number is hiding a campaign or product line that's losing money.
- You're about to scale and want to know the model holds first. Scaling a structurally weak account is the most expensive version of the mistake.
- You inherited the account and don't trust how it's structured. A new team, an in-house transition, a previous supplier. The account needs an independent read.
- Performance Max has been "running itself" and you can't tell what it's doing. PMax is structurally opaque. The audit surfaces what it's spending against and whether you'd want it to.
Google Ads consultant FAQ
A Google Ads consultant evaluates your account against commercial outcomes, not platform performance. The work covers structure, budget allocation, search intent quality, bidding logic, and a verdict on whether the spend is producing margin or revenue at a loss. The output is a written report and a fix roadmap you can act on.
A consultant diagnoses. Ongoing management executes. A consultant tells you what the account is doing commercially, what is working, what is hidden cost, and what changes first. That diagnostic is valuable whether or not you then bring someone in to implement it.
Pricing varies wildly. Independent consultants typically charge $80-$300 per hour for ad-hoc work, or $500-$2,500 for a one-time account audit. My audits are fixed-price and tiered. The Google Ads Audit starts at $399 (Lite) up to $1,500 (Full). The Digital Economic Review starts at $999. Fixed pricing means the scope is defined and the fee doesn't expand mid-engagement.
Most accounts that get audited are already being managed competently. The audit isn't a referendum on whoever is running it. It's a diagnostic on the account's economics. The two questions are different: 'is this being managed well?' versus 'is this generating margin?' Both can be true. Both can be false independently.
I'm both. The Google Ads consultant work covers a single channel in technical depth. The marketing economist work covers your full acquisition model: acquisition cost by channel, margin economics, and a scaling verdict across all paid media. Most clients start with one and move to the other when they see what the broader analysis surfaces.
Both. The audit is the entry point. Ongoing management is structured separately, after the audit identifies what needs fixing and you decide whether to retain me to implement it. Pricing for ongoing management is engagement-specific and discussed after the audit.
Ready to have your account looked at?
Start with the Google Ads Audit (from $399) or the Digital Economic Review (from $999). If you're not sure which fits, send a note and I'll point you to the right one.