The discipline behind marketing decisions.
Calculators, articles, and a newsletter built around one question: what is your marketing actually doing to the business? Economics training applied to marketing decisions. Free.
Do the math on your own numbers.
Gross margin baked into every output. No signup, no spreadsheet.
The Marketing Economist.
Join 300+ founders and marketers who run on real numbers
Monthly analysis connecting ad spend to business outcomes – unit economics, margin diagnostics, what the numbers actually mean. No platform updates, no vanity metrics.
Why your ROAS looks fine – and your margins are shrinking
The gap between a 4× ROAS and a profitable business. How contribution margin exposes what the dashboard hides.
Articles on the economics of marketing
Read all articlesWhat is agentic commerce and how AI assistants pick products
Shoppers are asking ChatGPT what to buy. Here is how AI assistants pick which products to recommend, and what e-commerce stores need to do to be selectable.
Your marketing report proves correlation. Not causation.
The campaign ran. Sales went up. The report says the campaign drove the sales. It doesn't. It shows they happened at the same time. The difference between correlation and causation is the difference between a budget decision and a guess.
Marketing economist vs. marketing specialist: a structural difference
A marketing specialist manages campaigns within channels. A marketing economist assesses whether the acquisition model is commercially viable. These are not the same job. Most businesses are only staffing one of them.
Structured learning for the commercial side of marketing.
The same discipline that drives the audits, taught as a structured curriculum. Practical, applied, grounded in economics training. Not available yet.
The calculators give you the framework. The audits run it on your actual numbers.
Fixed-scope audits that isolate the primary constraint in your marketing. What's blocking growth, where it lives, and what the fix priority is.