Marketing tools that take your business and margins seriously
Calculators built around economic discipline, not industry averages. Every marketing tool here puts your gross margin in the picture so the answer reflects what your business can actually sustain. No signup, no spreadsheet, no 47-step funnel.
Marketing P&L Calculator
What marketing actually contributes after you pay for it.
Build a focused marketing profit and loss view in 60 seconds. Revenue → COGS → marketing costs → contribution. Surfaces what your accounting P&L hides.
Marketing Budget Calculator
How much should you spend on marketing?
Industry-benchmarked budget recommendation based on revenue, growth goal, and margin. Tells you if the recommended budget actually fits within your gross profit.
Break-Even ROAS Calculator
The minimum advertising return your margin requires.
Enter your gross margin and current advertising return. See whether your account is profitable, at break-even, or quietly losing money on every sale.
Marketing ROI Calculator
Real return on marketing investment.
Includes tools and team costs, not just ad spend. Built for service and B2B businesses where marketing isn't only paid media.
CAC Payback Calculator
How long until a new customer pays for itself.
Calculates payback period from acquisition cost, contribution per customer, and purchase cadence. The single most important number for subscription businesses.
CAC Calculator
Customer acquisition cost, by channel.
Computes acquisition cost from spend and customer count. Adds the comparison most miss: acquisition cost against your margin break-even, not against arbitrary benchmarks.
Customer LTV Calculator
Lifetime value, the right way.
Calculates customer lifetime value with retention rate and gross margin baked in. Most online calculators inflate the number by ignoring churn and margin.
Marketing Audit Checklist (PDF)
The questions a marketing economist asks first.
A downloadable checklist covering structure, attribution, margin, and signal quality. The same questions that frame the paid audits.
New marketing tools ship roughly every two weeks. If there's one you wish existed, tell me what to build next.
Most marketing tools online miss the math that actually matters
Search for a break-even calculator and you'll find dozens that compute the ratio. None of them ask about your gross margin. So the answer they give is technically correct and practically useless: a 4x advertising return at 22% margin is unprofitable; at 40% margin it's comfortable. The number alone tells you nothing.
Same problem across the category. Marketing budget calculators ignore industry context. Acquisition cost calculators treat every customer as equal. Lifetime value calculators inflate the number by ignoring churn. Every marketing tool you find online is technically a calculator and practically a vibes generator.
The marketing tools on this page bake margin, contribution, and break-even logic into every output. The math is the same math; the framing is what changes the answer from "here's a number" to "here's what this means for your business."
When you want this analysis run on your real numbers (rather than a hypothetical you punch into a calculator), the paid audits cover the full picture: acquisition cost by channel against margin, whether the right outcomes are being measured, and a verdict on whether the model holds before you scale it.
Want this analysis on your real numbers?
The calculators give you the framework. The paid audits ($499-$999) run the analysis on your actual account: every cost checked against margin, a clear verdict on what's working, and a fix roadmap delivered.