Paid ads profitability calculator

Stop guessing. In seconds, see if your budget can be profitable: target CPA, break‑even point, estimated customers, ROAS and profit per order.

Quickly check if your ads budget can be profitable

Paid advertising profitability calculator

Your business metrics (fill in your own data)

How much a customer pays on average per order.

Product cost + packaging + courier + payment processor fees.

Channel budget ÷ number of sessions in GA4 for that channel.

Percent of visits that turn into orders.

How much you plan to invest monthly in paid advertising.

Your results (estimated)

🎉 Profitable — acquisition cost is below break-even limit and there's profit from ads.
Current CPA (cost per customer acquisition from ads)
60.00 USD
Break-even CPA
110.00 USD

Max CPA where you neither lose nor make money per order.

Estimated sessions / month
3,333
Estimated customers / month
83
Estimated ROAS
3.33x

Quick Guide

  • Current CPA: CPA = Total campaign cost ÷ Number of conversions
  • Break-Even CPA: Maximum you can pay per customer to break even
  • ROAS: Return on Ad Spend (Revenue ÷ Ad Spend)
  • Sessions You'll Get: Website visits your budget can buy
  • Target: Keep Current CPA below Break-Even CPA for profitability

* Values are estimates and do not include all possible costs (e.g. salaries, software, warehouse, returns). Use the calculator to calibrate expectations and budget discussions, not as a final verdict.

IndicatorsShort definitions for the values you enter into the calculator.

ResultsWhat each value means: how to read and use them.

Adela Mincea
Adela Mincea
Done with aimless testingIf the numbers showed you what's missing, I'll help you build an advertising system that actually sells.

I offer audit, strategy, and campaign management services. Get in touch to discuss your needs.

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Adela Mincea | Paid Ads profitability calculator