5 November 2025
Digital AdvertisingPaid SearchPaid Social
Discover what incrementality really means, how to calculate it, and why it’s the most accurate method for measuring the...
Adela Mincea Blog
Articles about marketing, paid advertising, and strategy. Analysis, ideas, and clear explanations for better business decisions.
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27 October 2025
Digital AdvertisingStrategyPaid Social
Meta has launched Andromeda – a new algorithm that transforms how ads are selected and delivered on Facebook and Instagr...