My story
My complete story about how I got into marketing and paid advertising.
I started in environments where marketing meant exposure, image, and experience: events, hospitality, and premium brands. I worked and lived in Dubai, London, and Hong Kong — contexts where the stakes weren't just creativity, but discipline, structure, and the direct link between decisions and results. There I learned that marketing only works when it's connected to money, behaviors, and economic reality.
The transition to digital marketing and paid advertising wasn't a change of direction, but a natural continuation. When visibility was no longer enough, measurement became essential. When messages were attractive, it became clear they also needed to be relevant. And when budgets were limited, every decision began to matter.
For me, marketing became a way to understand how people think and make decisions. Analysis and data met observation and intuition, and advertising became a tool for validation and control — not a gamble.
In 2024 I founded DAFE Digital, my agency, where we work with businesses that don't just seek campaigns, but a sustainable way to grow online. Ads are used as part of a broader system: for testing, acceleration, and clarity, not as a universal solution.
AdelaMincea.ro is the space where I organize these ideas. It's not about "recipes" or quick promises, but about the real mechanisms behind marketing, advertising, and online growth. I write for entrepreneurs, marketers, students, and professionals who want to understand what happens beyond execution.
If you see yourself in this approach, you're probably looking for more than tactics. You're looking for structure, clarity, and committed decisions.
Here are your 4 years of BSc In Marketing in 1 sentence:
— Adela Mincea (@adelamincea) May 11, 2023
People buy based on emotions and then justify their purchases with logic.
You're welcome.
Most of the time, ads get blamed because they're the most visible part of marketing. When the decisions behind them aren't aligned with business strategy and financial reality, marketing turns into a series of attempts: lots of testing, constant adjustments, but nothing connects in the long term. If this sounds familiar, you probably don't need another tactic. You need clarity and better decisions before you start executing.
This space is for you if you want to:
understand why a decision works, not just if it 'works'
invest in ads with clear logic, not out of pressure
get results you can explain, control, and repeat
Quick facts
BSc in Marketing (Economics)
13+ years of international experience
Markets: US, UK, Europe, Asia & AFME
Digital marketing & online growth systems
Marketing as a decision-making system
Strategy, real testing, and data-driven decisions
Transform data into clarity, direction, and control
Education in marketing, strategy, and applied economics
Methodology, systems thinking, and economic decision-making
Strategic and sustainable approach to online growth
Psychopedagogical Module (in progress)
CAMPAIGNS DEPLOYED
PAID MEDIA BUDGET MANAGEMENT
YEARS MARKETING EXPERIENCE
This map traces my professional journey — from luxury events in Maldives to global digital advertising and marketing campaigns. Click on the timeline years or points on the map to explore!
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