My story

My complete story about how I got into paid advertising.

I'm Adela, a consultant for entrepreneurs and companies of any size — from start-ups to established brands — who want more than visibility: they want ads that bring real results.
This page is about the journey here — from luxury events and international projects in Dubai, London, and Hong Kong, to digital marketing campaigns that showed me that, regardless of industry or budget, people respond to clarity, emotion, and relevance.

It's my story about how analysis met intuition, and paid advertising became for me a way to better understand people and their decisions.
For me, paid advertising isn't a cost, but an investment in the real development of a business. With a solid strategy, an authentic message, and advertiser thinking, any company can transform communication into a predictable and sustainable growth mechanism.
Eveniment
Children with Cancer Charity Ball, Grosvenor House, London, UK 2018
Adela Mincea
WHY YOU'RE IN THE RIGHT PLACE

I've analyzed dozens of businesses that invested in marketing without a clear system behind it. The problem wasn't lack of tools or budgets, but lack of thinking that connects strategy, execution, and financial reality.

You're in the right place if your business needs

  • more sales and leads, not just website visits

  • budget used intelligently, without waste

  • audiences that actually respond to your brand

  • coherent promotion, not chaotic

  • predictability in results

Quick facts

💼 Experience

BSc in Marketing

13+ years in marketing and communication, including 8+ in digital advertising.

Experience in hospitality & international events – Emaar Hospitality, Pfizer, Nikki Beach Global (Dubai, Maldives, Spain).

8+ years in performance marketing in London and Hong Kong, for international brands.

🌍 Specialization & Philosophy

Campaigns for Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.

Clear strategy, real testing, and data-driven decisions.

Transform data insights into direction and clarity for each campaign.

🎯 Mission & Education

I help entrepreneurs and companies of any size transform paid advertising from a cost into a real system of growth and profitability.

I'm building the educational ecosystem Advertiser Thinking™, which brings together courses, training, and practical resources on strategy and conscious marketing.

I promote a strategic, educated, and sustainable approach to digital advertising.

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CAMPAIGNS DEPLOYED

€0M+

PAID MEDIA BUDGET MANAGEMENT

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YEARS MARKETING EXPERIENCE

This map traces my professional journey — from luxury events in Maldives to global digital advertising and marketing campaigns. Click on the timeline years or points on the map to explore!

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Adela Mincea Text
Adela Mincea
Everything you need, in one placeFor businesses that want to grow and improve their marketing, online advertising, and digital presence — with practical, tested solutions focused on real results

DIGITAL ADVERTISING SERVICESFREE RESOURCES1:1 CONSULTING
Adela Mincea | About me and my journey