5 November 2025
Digital AdvertisingPaid SearchPaid Social
Discover what incrementality really means, how to calculate it, and why it’s the most accurate method for measuring the...
Adela Mincea Blog - Digital Advertising
Articles about marketing, paid advertising, and strategy. Analysis, ideas, and clear explanations for better business decisions.
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27 October 2025
Digital AdvertisingStrategyPaid Social
Meta has launched Andromeda – a new algorithm that transforms how ads are selected and delivered on Facebook and Instagr...