Free Guide
10 Questions that help you save your budget before launching your digital advertising adsAds don't work just because you pay. They need a powerful message and a well-chosen audience. This is where it all starts.
This FREE guide challenges you to answer 10 essential questions that validate your ad before you invest another penny in campaigns.
It's not a setup guide - We don't go into buttons, pixels, or campaign structure
It's about what truly convinces: the message and audience behind the ad.


I've been active in marketing for over 13 years, and in the last 8 years I've specialized in performance marketing, managing multi-million budgets in Google, Meta, Microsoft, and LinkedIn Ads campaigns for brands from Romania, UK, Dubai, and Hong Kong.
I've worked at agencies in London and Hong Kong, experienced the in-house perspective in Dubai, offered services as a freelancer, and eventually opened my own boutique performance marketing agency, where I personally apply all lessons learned directly from the market.
So far, I've collaborated with over 39 businesses from 17+ industries.
My mission is simple: to help you stop losing money on ads that don't sell.
If you want real results, you need a clear strategy, a convincing message, and advertiser thinking. That's where I come in.
Even if we haven't met yet, I know how frustrating it can be to invest in ads that don't bring results.
This checklist helps you clarify the message in your ads, avoid costly mistakes, and build ads that actually sell.
It's the first step toward smarter, more strategic, and more profitable campaigns.